The Last Original Idea in Marketing Contest has another prize to give away to it entrants. This week Jim Sterne donated a signed copy of his latest book "Social Media Metrics" to join the list of other fabulous prizes. We'll be doing a random draw from the entrants for this additional prize.
The Last Original Idea in Marketing contest was launched earlier in December. Voting will continue until the end of January so if you haven't had the chance to read and vote for your favorite entries please take a few minutes to do so.
More about Jim Sterne: In addition to being the author of this fabulous book, he's is also the driving founder of the eMetrics Marketing Optimization Summit and the Web Analytics Association.
I highly recommend his book for anyone who wants to understand the challenges in measuring social media.
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