Saturday, January 29, 2011

Will New Usage Caps Bring Us Back to Basics?

When the Internet was shiny and new everyone acknowledged that content was king. Of course we couldn't resist some razzle dazzle and pretty soon audio and video were considered must haves to attract an audience. Instead of relying on content to deliver the message some websites were featuring full blown video productions. Ad agencies caught on quickly and grabbed onto this new revenue stream, recommending video for any company that could afford it. However, this gravy train may have now come to a screeching halt.

Internet Service Providers are not stupid and they are constantly working overtime to come up with a new cash grab. The latest is limiting the amount of data that you can download and upload. Of course you can continue to download and upload at will as long as you are willing to pay for the pleasure. Bell, Rogers, and Shaw have had downloads limits in place for a while and you may not have noticed; but if you are going to avail yourself of movie rentals and television services online you will soon find out.

How many companies who have videos on their websites or planned to have video on their website are going to put a halt to their plans? Have effective will the videos be if they incur a cost to the end user?

Will the new usage caps bring us back to basics when we all acknowledged that content was king?

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