Tuesday, February 15, 2011

The Printed Word & Revolution - No Original Idea

automated gutenberg printing press When Gutenberg invented the printing press (1436-1440) one can only imagine what was going through his mind. Most believe that his goal was(beyond making money)to bring down the cost of producing books, making them affordable for the masses and yes, to help increase the distribution of the Bible (the Gutenberg Bible).

It's hard to believe that he could foresee the consequences of this invention. Firstly reading, once the exclusive domain of nobility and the clergy, was now available to the common man. As the knowledge of how to operate a printing press spread and the price of the equipment declined it led to another evolution - the ability of a handful of people to rapidly print messages for mass distribution and consumption. The deployment of this tactic is well documented in helping spur on and influence the French Revolution 300 years after the introduction of movable type by Gutenberg.

As Internet technologies evolved Sir Tim Berners-Lee had similar goals to Gutenberg when he invented the World Wide Web. In essence it took publishing out of the hands of the few and put it in the hands of the many. Yet it wasn't until the wide adoption of Twitter around the world that we can truly see history repeating itself. Twitter as a technology allows anyone to post a message of 140 characters and have it distributed to the world in a matter of seconds. You don't have to be a friend or fan as in Facebook. You don't have to monitor a website for details; you just need to follow a person or a hash tag or monitor it for a specific phrase.

With this power available to so many, no wonder countries faced with uprisings and revolution are now trying to shut down Internet access in its entirety and not just block specific websites. Yet the powerful backbone of the Internet TCP/IP as we saw in Egypt earlier this month allows applications like Twitter to function beyond the confines of political borders and actually accelerate the speed of the revolution as the printed word did for the French Revolution.

So is Twitter the reincarnation of Gutenberg's printing press? Perhaps not the technology or the application of it, but most certainly its use. Ultimately the use of the printed word to stimulate and spread the word of revolution isn't an original idea, but modern technology like Twitter can make revolutions happen faster.

Wednesday, February 9, 2011

Spend Some Time With Alan on Valentine's Day

On Monday February 14th at 12:00PM ET Alan K’necht will be featured on Breakthrough Business Strategies.

Mobile listeners dial 646-200-3742 Or Listen Online

Alan is an in-demand keynote speaker and lecturer in addition to being the co-author of the Last Original Idea, which was in fact Alan’s original idea. On Breakthrough Business Strategies Alan will be sharing his wisdom and insights on Internet Marketing, Search Marketing, Web Development, and Web Analytics. And, he will be taking questions! Find out if you are caught up in the hype or really on the right track to achieving your Internet Marketing goals. If you’ve got the questions, Alan has the answers.

Before you head off for a romantic Valentine’s Day evening, spend some time with Alan on Breakthrough Business Strategies.

Monday, February 7, 2011

Going the Distance for Charities

Right from the start, The Last Original Idea has supported charitable efforts. We made a commitment to the Toronto Seals Special Olympics Swim club to donate 10% of the books' profits to their effort. Now we’re taking our support for charities to another level.

The Last Original Idea wants to help your favourite charity as well. We are willing to donate $0.75 US per book sold during a designated period to your charity. The concept is simple; add your promotions to our standard promotion and based on the publisher’s monthly sales volume report, we’ll send you a cheque.

To be fair, we can only support 1 charity at a time, so you need to apply and tell us why we should support you, what you are going to do to promote the event, and when you want to run the campaign. Generally sales periods will be 1 or 2 weeks in length, but we can make them longer upon request.

Interested? Then contact us by leaving a comment on this post with your contact details or through the book's website.

Tuesday, February 1, 2011

The Last Original Idea In Marketing Winners

The votes have been tabulated and the winners of our contest for the last original idea in marketing have been determined.

1st Place - Morgan Brown's "The Last Original Idea in Marketing was the Brand" with 108 votes
2nd Place - Kristine Schachinger's "Truly The Last Original Idea (In Marketing)" with 77 votes

The following winners were drawn at random from remaining entries for the following consolation prizes

----The Prize Packages ----

1st Place Prizes: Value $3,100

  • Full conference pass to (your choice) either SMX Toronto or eMetrics Marketing Optimization Summit Toronto - April 28-29, 2011 (approx. value $900)
  • 3 months subscription to gShift Labs(approx. value $1,000)
  • 6 months subscription to Raven Tools Pro (approx. value $594)
  • 6 months subscription to SEOmoz Pro(approx. value $594)

2nd Place Prizes: Value $600