Everyone has been wondering how long it will take until someone finds a way to monetize Twitter. Well ladies and gentlemen, the day has come and soon there will be no such thing as a free Tweet. As of November 1 there are now “Promoted Tweets”. What is a Promoted Tweet? Companies tweet on their own accounts and then pay Twitter to promote them. At the top of each search results page these Tweets will say “Promoted by” on them. The more clicks a particular Tweet gets the longer it remains promoted. Promoted Tweets are being rolled out in 3 phases:
• Searches on Twitter.com
• Searches through its partners
• In the user timeline
Is this a new idea? Sounds a lot like a sponsored link at the top of a search engine results page to me.
Is this going to work? Starbucks has already signed up. Reaction has been mixed with many predicting a backlash from users who do not want advertising on the site, but if it makes money it will continue. It is next to impossible that the backlash of those against Promoted Tweets will be able to put the genie back in the bottle.