In case you missed Alan today, you have another chance to catch him live on Friday, April 29 at the Search Marketing Expo taking place at the Sheraton Centre Hotel in downtown Toronto, conveniently located at 123 Queen Street West.
Alan will be part of a panel addressing important issues related to Search Analytics in the Civic Ballroom South from 11:00 AM - Noon. Don't miss this great panel discussion and come with your questions.
Search Analytics [SA]
[SA-2] Data Diving: Segmenting, Insights and Action:
Once you’ve defined your KPI, there are hundreds of other data points that may be impacting your key results. In this session, experts take the audience deep into the process of segmenting data and isolating metrics to gain greater insight, take action and improve search marketing ROI.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
John Hossack, President, VKI Studios
Helen Overland, VP, Search Engine People
Alan K’necht, Founder, K’nechtology