Friday, December 31, 2010

Another Sponsor The Last Original Idea in Marketing

 The Last Original Idea in Marketing Contest has another prize to give away to it entrants. This week Jim Sterne donated a signed copy of his latest book "Social Media Metrics" to join the list of other fabulous prizes. We'll be doing a random draw from the entrants for this additional prize.

The Last Original Idea in Marketing contest was launched earlier in December. Voting will continue until the end of January so if you haven't had the chance to read and vote for your favorite entries please take a few minutes to do so.

More about Jim Sterne: In addition to being the author of this fabulous book, he's is also the driving founder of the eMetrics Marketing Optimization Summit and the Web Analytics Association.

I highly recommend his book for anyone who wants to understand the challenges in measuring social media.

Thursday, December 30, 2010

The Last Original Idea - Voted Top 10 Book for Small Business

During November and the early part of December, "The Last Original Idea - A Cynic's View of Internet Marketing" was one of 110 books nominated to participate in the 2010 Small Business Book Awards, Reader’s Choice edition at Small Business Trends.

With "The Last Original Idea" only becoming widely available the 1st week of November, it was at a distinct disadvantage as compared to some of the other nominated books, but through the use of Social Media (marketing) and reaching out to the books' FaceBook fans, our twitter followers, our LinkedIn Connection and yes our standard email contact list, we were able spread awareness of the competition and receive enough votes to secure a top 10 finish (7th place) overall and a 2nd place finish in Marketing Book category.

2010 Small Business Book Awards -
2010 Small Business Book Awards - SmallBizTrends.comWith this win the book was featured in a press release, received a valuable link (for SEO purposes), was granted bragging rights and the right to display these two banners.

The Last Original Idea can be ordered on-line at: or

The ebook version will be available some time in January.

Wednesday, December 1, 2010

Let The Voting Begin

Voting for things isn’t a new thing, nor is running a contest. For those who read our book, you know that we believe that nothing is truly new in this world especially when it comes to marketing. So we challenged you to a contest; asking you to submit your ideas of what the last great idea in marketing was and we have received some interesting submissions..

Now it’s your turn to vote. Please give these worthy contestants a few minutes of your time, read their ideas and vote for the one(s) you like the best by clicking on the “Like” button on each post. The idea with most likes at our closing date of January 31, 2011 will be the winner of great prizes. We also have a great bundle for second place.

The Last Original Idea in Marketing Entries:
We’d also want to thank our sponsors because without their generous donations this contest wouldn’t have been possible.
Raven Tools SMX Toronto
479 Popcorn
gShift Labs